Supporting YOU to communicate more
intelligently and precisely…
Offering YOU a range of highly flexible communication services, tailored to your specific communication needs – we’re all about delivering solutions aimed at the older, more mature consumer – across both the B2C and B2B channels.
We achieve this by operating as a virtual marketing team, handpicking the right specialists for each project – delivering outstanding work, on time and at an extremely affordable price!
EXCITE – Fast Tracking Your Insight
By delivering engaging workshops, induction courses or via planning sessions, our core objective is to uplift your knowledge and awareness of the older, more mature consumer by informing you and your team on key demographic, attitudinal and behavioural insights including age structure within the group, gender balance, family composition; socio demographics and cohort groups; wealth and financial characteristics; home ownership; financial products consumption; media use; lifestyle indicators and political preferences.
ENRICH – Delivering Value Added Strategy & Research
By listening to your challenges and working with you to plan, develop and maximise your business objectives via better understanding of this market – including considering the impact of ageing on physiological & behavioural attitudes, brand, channel and media preferences and how they would help shape your Acquisition and CRM strategy and delivery. We can support you to enrich your insight into your existing or future customer, as well as evaluating your products and services offering via delivery of both quantitative & qualitative research programmes.
ENHANCE – Inspiring and impactful Creative & Digital Services
Understanding how best to engage with this audience by the creation of more impactful, relevant and effective communications is a core part of our service offering. So, whether you’re looking to build a brand; increase awareness; optimise your enquirer and acquisition plans; implement event and tactical CRM campaigns – we can offer you the complete end to end service, including planning, project management, creative, copy, digital and print production services, via our virtual team of highly skilled resource who we have specially handpicked for their knowledge of this complex consumer group.
ENERGISE – Sense Checking & Validating Service
By ensuring that your communications and campaigns have the right ToV, messaging and propositions, by sense checking and benchmarking your existing literature or planned communications, campaigns, product or service launches, whether aimed at existing or new customers – we can support you to maximise your communications and responsiveness. We do this via our panel of older mature consumers, selected to match your audience profile. They will review and score your communications, using an agreed scoring system, and we will provide a full and detailed report.
ENGAGE – Optimising the End-to-End Customer Journey experience
Working both on-site and remotely we can deliver for you an entire end-to-end customer journey review and refinement service, including where appropriate, mystery shopping. Whatever touch points exist, we will review them using input from our older mature consumer panel and create an overall map of the experience, assessing journey ‘gaps’ and recommending an enhanced customer experience. This mapping process operates across all communications that comprise your customer journey – including acquisition, sales promotion, product launches to forms, customer servicing and claims. This complete review considers colours, fonts, imagery, ToV and vocabulary.