Why we do this

    Our Passion is to help YOU Connect and
    Engage more effectively…

    We do this by drawing on our wealth of insight that we have about this older audience.  We then combine this insight with the knowledge and experience of our highly talented team, many of whom are older, mature individuals who really can relate to this audience.  The result is that we can add real value to your future communication strategy and delivery.

    By striving to understand their demographics and the ageing process – the physiological & cognitive aspects of ageing and its impact of attitudes and behaviour towards communication – we can better understand their channel preferences, and enhance communication delivery – including propositions, messaging, ToV, jargon free plain English and an overriding ‘treating customers fairly’ ethic.  As well as the nuances of copy length, colour, fonts, type size, imagery, all vital components parts in communication success.

    We’re constantly refreshing our insight about this audience by listening to their views, attitudes and behaviours, via one2one interviews, focus groups and many other research techniques, enabling us to refine how best to communicate with them.  Plus, we supplement our experience and insight of this audience by our panel of carefully recruited broad ranging group of older consumers, who we use to inform us on how ageing affects them and who can be called upon on to help verify, review and sense check your communications.

    Understanding their Challenges

    Ageing behavioural traits
    Ageing behavioural traits
    Reading and legibility issues
    Reading and legibility issues
    Hearing deterioration
    Mobility and disability challenges
    Mobility and disability challenges
    Financial and life stage triggers
    Financial and life stage triggers
    Eyesight visual impairment
    Eyesight visual impairment
    Arthritic challenges
    Arthritic challenges
    Memory and cognitive issues
    Memory and cognitive issues
    Physical wellbeing and care
    Physical wellbeing and care
    Isolation and family structure
    Isolation and family structure

    Interesting facts…

    Life expectancy for a man aged 65 is now 83.4 and a female is 85.9

    55% are pre-war cohorts with 45% being baby boomers

    Over 57% are still married, but divorce rates have risen by 85% in the past 20 years

    Over 1,130,000 are still in full time employment

    It’s estimated there over 10,000,000 grandparents in the UK today, many over 65

    Nearly 5,000,000 adults take part in some form of charity or voluntary work

    3,000,000 experience degrees of serious falls annually

    Nearly 6,500,000 have some form of hearing loss

    2,000,000 have varying degrees of sight loss or impairment

    9,000,000 people suffer from arthritis – many of them being the older consumer

    750,000 older adults suffer from dementia

    Over 400,000 are in residential care homes

    The advertising and marketing industry is dominated by younger, highly skilled and talented individuals.  In fact, the typical age of a marketer is 33.  At Let’s Talk Ageing we think that creates a disconnect with understanding and communicating to the older audiences – a significant gap in the market that we want to address.

    Take for example the over 65’s, one of the fastest growth demographic groups in the UK – this group makes up 23% of the UK population and spend £145bn annually. But when it comes to communicating with them, many of them feel ignored, discriminated against and misunderstood.

    So, whether you’re Senior Management; Insight and Research; Strategic Planning, Account Teams or Creative and Digital designers – what we have to say can enhance what you deliver.